Our Philosophy

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The Integrated communication approach

The Dictum ethos of integrated communications is premised on skillfully managing the integration of key elements that we believe make the difference between success or failure in the communications world.
Dictum employs this proprietary management model to harness the skills and resources of both our team and the client team, providing a single point of control for all your communications efforts.
These elements form Dictum’s five core capabilities that define our service sets.

The Dictum Seat

When faced with significant strategic decisions, companies traditionally turn to four advisors: legal counsel, investment bankers, management consultants and forensic accountants. Each is trusted to review their area of expertise, but none factor public trust into their final analysis. We fill the Dictum seat in your boardroom – helping transform your reputation into competitive advantage.

We know that to achieve success in today’s business environment, companies must look
beyond traditional sources of insight and advice. We believe in importance of the public, and our wisdom about that area is as actionable as traditional counsel regarding management, finance or law. Our goal is to put the public back into relations, and that charge, shapes every area of our Core capabilities.

On a global scale, the public is now connected in ways that put the reputations of
corporations, institutions, products and high- profile individuals in its hands. There is no longer simply a target audience to be reached and persuaded, nor distinct “publics” to deal with individually. They are now a collective, united force that must be factored into decisions made at the highest levels of leadership.

Because the public is no longer bound by geographic boarders or limited by language or culture, disintegration is the norm. the old filters and boundaries no longer apply. Our clients are demanding global strategies to address the risks and rewards associated with reputation management. Dictum has built capabilities that allow us to meet these demands and to grow with our clients in this new and exciting landscape where the public comes first.

The Brand Management Approach

We understand different clients will engage us for different needs within and across our core service sets. No matter where you
engage us our approach will remain tangible, quantifiable and focused on significant outcomes.

Organizations need to recognize the link between successful businesses and strong branding and aspire to build a brand add value to the business. It is important to appreciate that branding is not just a logo or how their business is perceived externally. But too few realize that successful brands have this branding at the heart of the business. So much so that in many ways you could almost substitute the word brand for business

Brand Building

Dictum has the expertise to support your organization in building deep emotional connections and loyalties to your brand, which will help you, navigate through macro-environmental challenges far more easily than brands with little or negative brand equity can.

The physical value of your products/services offering may be easy to calculate, but your consumers’ perceptions are what really determine the value of your brand and products/services have in the marketplace.

Brand Strengthening

At Dictum we believe that
Products are made in the factory, but brands are created in the mind. Dictum offers strategic support to build value into your brand and communicate that value to customers, which is integral to the long-term success of your organization

Crises happen to every brand, no matter how big or small they are, from government, commercial to nonprofit, organizations will face a crisis at some point. When one happens to your brand, will you recover?

Brand Recovery

At Dictum through experience we know that the brands that recoup and recover the fastest are the ones with formidable crisis strategies.
We are here to give you support in preparation, planning and partner with you to establish recovery plans that help you navigate crises when they happen

Your brand is the mark that sets you apart, and the difference between a forgettable brand and one that sticks with customers comes down to how you manage it.

Brand Management

Dictum will partner with you to establish and closely follow a brand management strategy, where your organization speaks with one voice across all stakeholder touch-points. We are here to help you show a higher level of commitment to your stakeholders, and boost your reputation as a credible organization.